New research in 2015 has reported that an average user spends around 1.72 hours on social media every day. The total time spent online using desktops, laptops, mobiles and tablets has grown to 6.15 hours. In other words, people spend 28% of their online time on social media. The biggest is Facebook, which now has Pages for 30 million businesses, users spending around 40 minutes a day on Facebook. In contrast, a user spends only 4 minutes a day on Google search.
It follows that businesses which are not able to harness social media for marketing are losing a great opportunity.
A company should have six objectives for their social media activity :
1. Grow Brand Awareness 2. Provide personalized Customer Service 3. Share company Events on Social Media 4. Integrate Social Media in Product launches 5. Generate sales leads using Social Media 6. Encourage user Community to interact with the Brand
How to Grow Your Brand on Social Media
Create a strong presence via Pages for your company on all relevant social media, including Facebook, Twitter, Google Plus, LinkedIn, YouTube. Micro-blogging sites like Tumblr should also be considered.
Create Interesting Content Page should have details about Company, Products, Services, Employees, News
- Share new information and updates about your products and services. Post YouTube videos with customers conversing about how they use your product in innovative ways Post pictures with comments about company events on Twitter and Instagram. Share a links of the new whitepaper or useful articles published by your company.
Ask for feedback from your customers : - Facebook poll about how people use the product or what aspects they love or would want to change - Ask how they related to print advertisements, TV commercials, product promotions, campaigns
Build user generated content Ask users to tweet with #brand hashtags with photos, selfies using product Invite blog posts with tips related to your industry or product Post pictures of users attending company events Users to submit funny or interesting videos related to product Invite testimonials and success stories
Why you should be Using social media for Customer Support
- It is in real time : When users posts an issue, you can notify the status of service request - Being Procative : when you are helpful, and show genuine concern, it creates a positive impression publicly - Monitoring : you can actively monitor your company mentions on social media and respond immediately - Troubleshooting : Posting solutions to user problems helps all users to solve issues themselves
How to Use social media for Company Events - Create a Facebook event for Company Events. - Send to fans and update developments/news through the event. - In parallel, create a Google Plus hangout, where users can join and pose questions if they are unable to physically attend - Create a Twitter Wall, where live tweets about the events from participants and company executives are projected on screen - Tweet some time, days or hours, hour before the event with event’s hashtag to to send reminders - Post updates on Facebook Page and Event with links to where more information such as maps and agenda can be found
How to Use Social Media for Product Launch • Build interest around soon to be launched products by creating teasers with hints and preview images • During launch, upload live product demo on YouTube and share it on other platforms like Facebook. • Host Twitter chat with a product hashtag for users to post questions or feedback • Post YouTube videos of early users’ experiences with product • Organize contests around launch time on social media
Ananya SEO Services provides Social Media Marketing services (SMM), which covers the following : • Review your existing online marketing activities and social media profiles • Review Social Media Marketing profiles of competition • Recommend a Social Media Marketing Strategy • Establish your business in social media platforms : a blog, Facebook, Twitter, YouTube, Google+ and Linkedin, Pinterest • Run and measure campaigns on Social Media.
Contact : Ananya SEO Services 9, 8th Cross Road, Venkateshwara Layout, Sadduguntepalya Bengaluru Karnataka 560029 Call us +91-98450 38936 Web : http://www.ananya-seo-services.com/
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