Marketing Automation Looking Beyond E Mails |
Posted: June 14, 2018 |
Last week we talked about what is E-mail marketing automation and why do you absolutely need it. This week we are saying that Email marketing automation is a great but there are greater tools to grow your business. Email is an undisputed king of digital marketing delivering three fold increase in leads and 50% increase in sales volume. But what is a king without its soldiers. Hence you need to amp up your digital strategy with some more support and look beyond emails. So we bring to you three ways to touch the customers’ interest. Though live chat is conservatively thought of as a customer support platform, it can be used for so much more. Just think you have a hesitating customer, who abandons your site. If you had a talk with them, you might have convinced them to buy from you. With live chat you are available, attentive, know your customer and immediate. Here, you are ticking all the right boxes and this will result in sales. Train your staff to be good listeners and provide solutions. Live chat is a powerful sales tool which creates loyalty, so make most of it. Email open rates ranges in between 15 to 20 percent, SMS open rates are 99 percent. SMS is also not used as frequently as email, which means there is lot of untapped potential left. You can very easily automate responses that triggers on happening of any event. Further you can create different marketing automation responses workflow based on customer actions and behavior.
With mobile apps becoming more popular and there is a greater focus on in app messages to drive repeat usage. Take example of Starbucks or Uber, they are using the in app messages like a pro. They send out coupons and offers and at the same time also recommends apps and iTunes. In fact in app notifications have come out as a better option of push messages which is annoyingly pushy. Here we are not suggesting alternatives to Emails, these tools will support it. Today we live in a multi device and multi channel world. So even your marketing automation strategy should have multiple tools.
|
||||||||||||||||||
|