Bots Your best buddy in digital marketing |
Posted: April 19, 2018 |
We live in an era where time is the costliest commodity. And everyone expects an instant response to their complaints. Also if you can’t perform to your customers’ expectation chances are they will find someone else. After all there are plenty of fish in the sea. Which is why you need a support system that can be there for you round the clock. And that is simply not humanly possible. And the answer to this dilemma is Chatbots. After facebook introduced its chatbot developer program they are gaining immense popularity among the digital advertising and social media marketing. In fact, FBstart is providing analytics to over 34000 chat bots. Most of these bots are used to provide online marketing services to the consumers. Another area where bots will start to dominate is content marketing and driving online traffic. In fact, in future bots will help you get the right piece of data. After all every day users add terabytes of content and searching for right content is becoming difficult. Bots have been around for quite some time now and are gradually gaining popularity. At digital engage, we believe that every online business should embrace the chat bots with open arms as :
As it is fairly new there are many potentials that still are not discovered. In fact, it could revolutionize the AI sector. So you can get yourselves a bot while your peers are still figuring it out.
Having round the clock human resource team will tax your pockets and you will eat into your marketing budget. And in addition to being easy on pockets they are easy to build and free to maintain. Also they don’t get tired and are proactive.
Bots are boon to content marketing as they only provide info to consumers when they ask for it. They are best tool for customer relation management as they keep the content flowing by striking a conversation.
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