Best 3 ways to Boost SEO with Google Ad words All you need to know |
Posted: June 14, 2018 |
Most digital marketers tend to use unique campaign strategies, yet the underlying goals are the same i.e traffic and conversion. The question if one can boost SEO with Google AdWords has been asked a lot and also debated. AdWords being one of the most powerful tools that any business owner can use to advertise their business. In addition to using AdWords for getting paid traffic to your website, it can also be used to boost SEO. And here is how you can go about it:
Also, the most significant use of Ad words for SEO is to research the keywords. You should always emphasize on researching keywords as Keywords forms the basis of any SEO campaign. Users on the internet are frequently searching for unexpected keywords that you may not have thought of, therefore a little research can help you a long way. What matters most for high rankings is the keywords your target audience is searching for, not the keywords you think are popular in a particular niche.
Once you have selected the keywords and all set to run the campaign, it is an essential process to verify if these keywords really work for your business, i.e. Are you seeing results in terms of conversions? Regardless, of how detailed you have been while picking up the keywords, chances are that if you have not tested, you can never know if they will work. It can happen that you end up picking lucrative keywords with high search volume and low level of competition and still end nowhere. For example, if you have a cupcake business you can try to optimize with “best cakes in Mysuru” keyword, but this would take a lot of time to reach the first page on Google and you cannot say for sure if this will happen. Well, if it does work and not bring the desired results because of the bounce rate is very high. One more reason would be your business sells only cupcakes and not cakes so the users searching for this keyword might not find you. The result might not be surprising but the price paid is. With AdWords campaign, it would take only a week or less to figure the bounce rate of the keywords and spare a year of wasted SEO efforts. This way AdWords campaign works best and saves you a lot of trouble and money as well.
Ad Words being a valuable tool not only for keyword research but for getting a better CTR (Click Through Rate) with the existing rankings. The selected keyword might be ranking well, get a lot of traffic but still may be unable to adapt this traffic because of low CTR. The reasons for this might be inadequate title and description. AdWords will help you get a better CTR with existing rankings. For example, you are satisfied with the conversion/performance of the present AdWords campaign, you can enhance the performance just by experimenting with the ad title and description until you feel you have reached the maximum CTR for your keywords. Indeed, it would take couple of tries till you find the winning combination of a title and a description and there is a possibility that you even lower your CTR in the process but once you find the combination of a title and description, just ensure to copy them as the title and description for your page in order to maximise your organic search CTR as well. This is how Google AdWords truly helps to enhance and boost SEO rankings and provides you valuable insights and saves you a lot of time and money to optimize for keywords.
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