Sitemaps are a list of pages of a website which are accessible to search engines and users. An XML sitemap is a document which enables major search engines like Google to understand your website in a better manner while crawling it. Thus XML sitemaps communicate directly with the search engines and alert them whenever there is a change or a new content on the website, and thereby helps to ensure that the content is indexed faster.
In the age of Panda, XML sitemaps have gained more importance. This is because the latest Panda update focuses on removing duplicate content from search engine research pages. In other words, if a website is not the originator of the deemed content, it stands risk of being altogether excluded from search results. The XML sitemaps is a tool through which content creators can establish their stake as the content originator.
So how do you use XML sitemaps to establish your stake as the content originator?
The first step is to create a XML sitemap for your website. While certain content management systems (CMS) have auto-generated XML sitemaps integrated in it, WordPress users can use the plugin named ‘Yoast SEO’ to get the sitemap. And in case you do not use WordPress or CMS, XML sitemaps can be created using tools like xml-sitemaps.com.
Once you have created the XML sitemap, the next step is to get it registered with various search engines. Once the XML sitemap is registered with the search engines, it makes it easier for the search engines easier to identify and index the changes and new content which are added on your website. In fact two very popular search engines, namely Google and Bing always encourage the webmasters to register sitemaps and RSS feeds through ‘Google Webmaster Tools’ and ‘Bing Webmaster Tools’.
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