Responsive websites is the rule of the day. By responsive website one means sites which can be viewed on the mobile phones easily. It is a known fact that Google prefers websites which are mobile-friendly, and with the launch of its algorithm update “mobilegeddon”, the way your websites will be ranked in search results on smartphones is sure to be impacted.
The fact that mobile websites are gaining more importance is clear from the following statistics:
- According to 57% of users, they will not recommend a business which does not have a mobile-friendly site.
- There are at least 40% of users who have switched to the competitor’s website, only because it is mobile-friendly.
Due to this Google has come up with an improved algorithm which gives preference to websites which are easily accessible on a mobile phone. Its algorithm Mobilegeddon brings down the rankings of all the websites which are not seen as mobile-friendly in searches performed on the mobile devices.
So the most important question is, is your website mobile ready? Can it be accessed easily on a mobile browser? Is it that your mobile site does not give as much information as your desktop site?
In case you are yet to switch on to building an engaging mobile site, then this is the right time to do it. The first step needless to say is to build a website which can be easily read on a mobile device. To check if your website is mobile-friendly or not, first check whether the text is large enough to be read on a smartphone’s screen. See to it that you don’t have to zoom in or zoom out to view the website’s content clearly. Along with this ensure that the website does not use flash video as it is unplayable on mobile devices.
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