Improve Sales in a Recession Hit or a Bad Economy |
Posted: December 26, 2017 |
You need to sell your products and services round the year in order to survive and grow. There are some basic rules of marketing that you have to increase sales whether the economy is good or bad. Such rules are applicable for all – whether you sell your products and services online or offline. In the recession or bad economy, you must look out for newer ways so that you keep selling your products and services. However, it is an inevitable part for any business, companies and salespersons to learn to cope with it and develop a strategy to survive and thrive. Here are some tips to keep you afloat in troubled times. Get online If you do not have a website, then you are making a big mistake and losing an opportunity to new customers. In this digital era, 80% of the online population has made online shopping at least once in a lifetime. Make a unique website and get professionally written website content to target customers and convert them easily. Through your website, you can easily sell your products and services to a number of new clients located different parts of the world. You also need to search for newer ways to promote your business online. Improve ranking of your website Having a website is like having something than nothing. You need traffic to your website in order to convert them into sales. It is also proved that improved traffic boost ranking of a website. To improve organic traffic, you need proper SEO strategies supported by SEO copywriting services for your website. Once you attain organic ranking in SERPs, your traffic will increased automatically. To improve conversion, you need to have actionable content. With time, you must reenergize your online marketing strategies in order to get new clients. Apart from improved ranking, you can also consider sending email newsletters, ebooks, etc. among others. Contact your existing customers When the market is not up to the mark, you should consult your existing customers as selling to them is always a cheaper and easier option. This is because; they are your satisfied clients and you have built a good relationship based on your credibility and trust. And, most importantly, give them a reason enough not to fall prey to your competitors’ advances. Sometimes, it is a good idea to offer discounts in order to maintain inflow and outflow. The market will pick up one day, so it is the best idea to keep your resources intact even if you are in no profit or no loss. Offer discounts Whether you sell something online or offline or both, you should start offering discounts to your existing as well as potential customers in order to maintain inflow and outflow of your company. Discounts attract people and they make shopping even if they do not need the items immediately. Sometimes, they make purchase for future if they find a great deal. Make them an offer they can’t refuse One of the wisest things in a bad or recession economy is to retain your resources as the economy will improve further. To retain your resources and keep your machines, if you are in a manufacturing industry, working, you must need to work on ways to keep everyone on board. Try to make an offer to your potential clients they can’t refuse even if it is a no profit no loss offer. Conclusion Ups and down is a part and parcel of a market. If you sell products or services, you must follow above tips to survive in a slow or bad economy. Proper planning will help you stay afloat, otherwise you will end up losing your precious resources and clients. Try to retain each client so that you will be increasing your list. Apart from repeated work, you will get references as well.
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